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Build An Internet Parthenon, Part 2
Do you notice a very important fact about the Greek Parthenon? It is this: the heavy roof is supported by numerous pillars. Without those pillars, the roof would collapse. My personal mentor and friend Jay Abraham calls this The Parthenon Principle. The ...
For Internet Success, Ignore these Important Principles at your Peril!
Starting an Internet Business is not really that difficult, however creating an online presence that generates a healthy monthly income stream is a different matter entirely. Getting the basics right and employing sound business principles will give your ...
Using Internet Direct Mail To Increase Your Company’S Profits
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail. One of the ...
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In your Internet marketing promotion and advertising, create copy that will have a lasting effect. The”hurry-up and buy before offer expires” ads might generate a few motivated customers, but none that are loyal. The future success of your website depends on residual business, those that will come back again and again. Offer good useful information in your ad copy that explains how to use your product as well as the need for it.
An effective advertising program should be long lasting. Don’t just use an ad once and discard; find ways to use it multiple
times. Use a similar approach in each ad and build customer familiarity with your ad as well as the product itself. Think of some successful ads like the ones for Energizer batteries, Taco Bell, and Snuggle fabric softener. Immediately their advertising comes to mind before you think of the product. Have your customers remember your Internet marketing promotion advertising in the same way. Create several different versions of your ad, change the message, color format, and font size but don’t change feature character.
Another Internet advertising tip is to never be afraid to explore new options. If you have been using just the Internet to advertise your business, think of may be trying direct mail, set up booths at fairs or business expos. The more you broaden your advertising efforts the more likely your Internet business will succeed.
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